A yoga studio is sharing its belief in healthy holistic living through the classes and education it provides.
An auto repair shop believes in improving and taking care of what you have rather than throwing it away
and buying a new one. Your business shares your values with others through your products.
When your values are clear to your community, they will support you by visiting you regularly. We help
you define your values and paint them for all your customers to see whether they experience your
business online or in person.
You'll have one sentence that focuses the benefit your customers get by dealing with you. This
will be the focus of your entire business; your value statement, mission statement, about us, website,
and all social media and blog content will revolve around this statement.
It's more than just business
We're on island to help you
build your community.
We make a plan together.
We work together to do it right.
We build our community together.
A painter creates emotion on a canvas.
A violinist creates emotion from the stage.
What emotion do you create for your customers online?
Keep in touch with your customers
How would you feel if you gave someone your phone number and they never called you back? If you have customers who love working with you, then say hello. And I don't mean with advertisements. I mean with genuine value adding conversations and content. Blogging, social media posts, newsletters, subscriptions, all of it needs to continue to build the relationship between you and your community.
When a customer gives you their email address to get more information from you, don't leave them hanging. Reach out to them with newsletters and additional relevant information that will help them in their lives. This includes social media like Facebook or Instagram too.