A 1-second delay in page load time yields:
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions (source: Aberdeen Group)
The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That's a big problem.
It's no secret that Oahu customers expect a fast mobile experience. So do search engines. Today it's critical to create fast web experiences across all aspects of brand. Despite the fact that more than half of overall web traffic comes from mobile, data shows that mobile conversion rates are lower than desktop. In short, mobile page speed equals revenue. (source: Google)