Customers don't want to hear about you. They want to hear about how you'll help them.
To use a quote from a good friend of mine, “They don't want to hear about your weed killer. They want to talk about their crabgrass.” You need to paint a picture of your customer's benefit from their perspective. Not yours.
Attracting attention for your content today is hard. By the time you've written, published and even thought about promoting your content, you're one of a million people who have done the same thing that day. A content marketing strategy provides a blueprint to get your content more attention and to drive more results.
It's more than just business
We're on island to help you
build your community.
We make a plan together.
We work together to do it right.
We build our community together.
A painter creates emotion on a canvas.
A violinist creates emotion from the stage.
What emotion do you create for your customers online?
Keep in touch with your customers
How would you feel if you gave someone your phone number and they never called you back? If you have customers who love working with you, then say hello. And I don't mean with advertisements. I mean with genuine value adding conversations and content. Blogging, social media posts, newsletters, subscriptions, all of it needs to continue to build the relationship between you and your community.
When a customer gives you their email address to get more information from you, don't leave them hanging. Reach out to them with newsletters and additional relevant information that will help them in their lives. This includes social media like Facebook or Instagram too.