Customers don't want to hear about you. They want to hear about how you'll help them.
To use a quote from a good friend of mine, “They don't want to hear about your weed killer. They want to talk about their crabgrass.” You need to paint a picture of your customer's benefit from their perspective. Not yours.
Attracting attention for your content today is hard. By the time you've written, published and even thought about promoting your content, you're one of a million people who have done the same thing that day. A content marketing strategy provides a blueprint to get your content more attention and to drive more results.
You want to feel intrigued
You want to feel excited
You want to feel moved
So does your customer.
Do you know how to move them?
Do you feel something when you read this?
So will your customers.
Shout your business from the rooftops with SEO!
Reach others who share your beliefs. Shout your business from the rooftops with SEO (search engine optimization):
Once you have a clear set of values, and a community you want to help, we use targeted advertising to share your business with others who share your values. Leave the work to us to make sure you stay within your budget, monitor all ads, and optimize sales. We take care of the tech-y stuff so that you can focus on helping your customers.
We monitor your ad spend, budget, modify keyword adjustments, monitor quality scores, check conversions, adjust keyword bids, modify keywords, create ad copy, split test advertisements, add negative keywords, review Google suggestions, and deliver results to you. You don't even need to know what a cost per click or click through rate is. We'll take care of it and explain it all to you.